Top 5 Beauty Retail Apps in Egypt Q4 2022 Performance

In the fourth quarter of 2022, the beauty retail sector in Egypt saw varied performances across the top 5 applications on a unified platform. Here is a detailed look at the weekly downloads and active users for these leading apps, as per Sensor Tower data.

Bath&BodyWorks had an interesting quarter with weekly downloads peaking at 8.6K in the week of November 21. The downloads fluctuated throughout the quarter, starting at 2.3K in late September and ending at 3.2K in the last week of December. Active users showed a similar trend, starting at 11.4K, peaking at 18.5K by the end of October, and then stabilizing around 13.1K by the end of December.

Eva Cosmetics saw a noticeable increase in weekly downloads, reaching a high of 2.2K in the week of December 19. Starting at 680 in late September, the app experienced significant growth, especially in November, where downloads surged to over 2K in the week of November 7.

Feel22-Your Beauty, Your Terms had a varied download trend. The app started with 705 downloads in late September, peaked at 1.4K in early November, and saw a decline towards the end of the quarter, finishing with 280 downloads in the last week of December.

Mazaya Stores experienced gradual growth in weekly downloads, peaking at 1K in the week of November 21. The app started the quarter with 575 downloads and ended with 586 downloads in the final week of December, showing a consistent performance.

Dejavu had a steady performance in terms of weekly downloads. Starting at 358 in late September, the app saw a peak of 762 downloads in the week of November 21 and concluded the quarter with 289 downloads in the last week of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.